Dr. Pepper and Intellivision - a match made in heaven!


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For whatever reason, Dr. Pepper had a friendly relationship with Intellivision. You'd think that a mighty toy company like Mattel could have pulled a deal with Coke or Pepsi if they wanted some kind of soft-drink tie-in overexposure, but they landed Dr. Pepper instead. (Wouldn't you like to be a Pepper, too?) Who knows how many different trinkets were made. Maybe Intellivision was really the Dr. Pepper of video game systems? (At least it wasn't the RC Cola of them!)

If you have, see, or know of any Dr. Pepper Intellivision tie-ins that are not mentioned here, or have more information about a particular item, please send a message!

So far, the following items have been documented:

Lock 'n' Chase Competition Winner visor

Visor: Lock 'n' Chase Competition Winner

(image courtesy of intvman)

Lock 'n' Chase Competition pin Pin: Lock 'n' Chase Competition (English)
French-Canadian Lock 'n' Chase Competition pin

Pin: Lock 'n' Chase Competition (French)

????

Display: Dr. Pepper Astrosmash Contest

The Dr. Pepper Astrosmash Contest cans refer to an in-store display. So, it's reasonable to assume one exists.

Astrosmash contest can (version 1)

Can: Astrosmash Contest (Version 1)

The top of this can has not been opened - it was drained from the bottom. So, the symbol on the inside bottom of the can remains a secret! Who knows - maybe it could be the winning can for a Keyboard Component! The ingredients are listed in both French and English, and the can's capacity is 280 ml. It specifically mentions that it was bottled for Dr. Pepper Company in Toronto, Canada.

The banner refers to there being over 260,000 Dr. Pepper prizes, and 300 Intellivision prizes.

Astrosmash contest can (version 2)

Can: Astrosmash Contest (Version 2)

This can has a picture of the guided missile from Astrosmash in the bottom, and an odd top. Like 'Version 1', the ingredients are listed in both French and English, and the can held 280 ml of delicious Dr. Pepper. This one just lists that it's canned under authority of the Dr. Pepper company.

The 'banner' describing the prizes appears to be somewhat larger than that on 'Version 1', and lists fewer prizes as being available than 'Version 1'. The banner refers to there being over 70,000 Dr. Pepper prizes, and 90 Intellivision prizes.Perhaps this was the second printing of the can?